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Spruce Peak

Company: CO OP Brand Co. https://coopbrand.co/

Role: Strategic Designer

Client: Spruce Peak Real Estate and Two Roads Hospitality https://www.sprucepeak.com/

City: Stowe, Vermont

To create a destination within a destination we needed to create a powerful brand to unify the disparate lodge, club, apartment, retail, spa and dining offerings. The power of the new Spruce Peak brand is that it looks like it has always belonged here; and everyone feels as if they belong.

Visual identity (logo, color palette, graphic system), campaign ideas, print collaterals and digital ads were created for Spruce Peak brand. I have participated from translating strategy and brand architecture to hand-crafted sketches to computer-generated designs.

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