Company: CO OP Brand Co. https://coopbrand.co/
Role: Senior Designer
Client: Hines
Industry: Commercial / Real Estate
Project: Visual Identity
A Vision to Reinvent the Office
Hines and Ivanhoé Cambridge wanted this building to completely change the game of commercial real estate. They wanted to blur the lines between office and hospitality and create a fully customizable workspace to be designed by the tenants that fill them.
A Human Approach
Texas Tower is set to reinvent and innovate workspace utilization for greater employee satisfaction, recruitment, and retention. When we began bringing this ambitious vision to life, we first had to define a brand idea that encompassed what Hines was looking to accomplish. We landed on Texas Tower as “an accelerator for human potential.” We developed a visual identity and brand campaign that was very human-oriented and showcased real people accelerating in their career and in life.