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The Survival Kit

M.S. Strategic Design and Management
Parsons School of Design

The Survival Kit is a toolbox. It aims to help people of all industries solve complex challenges through the use of 'DESIGN THINKING' process where empathy for human-centered design is the key. The toolkit promotes a culture that fosters exploration and experimentation, taking journeys to untouched territories to meet the unmet. Separated into 5 main stages of design thinking; empathize, define, ideate, prototype and test, by using the color-coding system. Through applying user-centered design, we can identify opportunities for innovation.

● Play the role of a knowledge broker to transform insights into projects with economic, social, cultural, territorial, and environmental value.
● Explore new ways of enterprising design knowledge through open innovation systems and global networks based on local expertise.
● Engage as researchers in thorough and diverse fieldwork techniques.

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 The Survival Kit contains the five steps of Design Thinking; Empathize, Define, Ideate, Prototype, and Test. Using color-coding system to differentiate the steps.

The Survival Kit contains the five steps of Design Thinking; Empathize, Define, Ideate, Prototype, and Test. Using color-coding system to differentiate the steps.

 The kit box also contains other tools and stationeries. 

The kit box also contains other tools and stationeries. 

Step 1 : EMPATHIZE 

Step 1 : EMPATHIZE 

Learn about the people you are designing for. They are human beings with feelings, not just another "consumer". Talk with them, observe, analyze their behaviors. What do they care about?

Step 2 : DEFINE

Step 2 : DEFINE

Create a point of view that is based on the users' needs and insights.

STEP 3 : IDEATE

STEP 3 : IDEATE

Brainstorm and come up with as many creative solutions as possible. Go wild!

Step 4 : PROTOTYPE                                                       STEP 5 : TEST

Step 4 : PROTOTYPE STEP 5 : TEST

Build a representation of one or more of your ideas to show to others, make it tangible. Share the prototype to user for feedback. Iterate to improve.

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